By Chris Davis Enterprise Product Marketing on July 2, 2013
With the consumerization of enterprise mobility, the BYOD (Bring Your Own Device) trend is generating a growing percentage of employees who are using personal devices to conduct business. Old news I know. These devices are not only being used for traditional communication functions, but also to access business applications and resources.
This shift to BYOD and mobile technology comes with an increased number of mobile employees who are expected to account for close to half of the total US workforce by 2015. No more working only 9:00 to 5:00—for national and global enterprises to operate effectively in the digital age, employees must always be connected. This isn’t just a ‘nicety’.
If you poll any productive employee across most industries, employees always say they need the ability to collaborate on the go. Email, network storage, corporate intranet, and real-time collaboration through video conferencing and PBX mobility solutions are just a few applications available for employee access at any time, from anywhere.
As the total mobile workers and ‘road warriors’ increases, so does the risk of reduced productivity and employee satisfaction. This is where BYOD offers some major benefits.
Although BYOD is often promoted as a means to curb corporate IT expense, it does more than that it also allows employees the choice in how they communicate, which is equally important, if not more so in some cases. Why? Users who have a choice in how they collaborate more easily adopt corporate BYOD initiatives.
Today’s employees are almost overly knowledgeable regarding the operation of their personal devices. Many have researched various options and trialed several prior to settling on one that best fits their personal preferences.
Real-time communication is key. While email integration was one of the first applications to make the transition in the BYOD trend, the ability to communicate face-to-face has become increasingly essential in the global market place. Building key business relationships with applications such as HD video conferencing from mobile devices are filling this gap. This video trend accounted for 50% of mobile data traffic in 2012—and continues to grow.
Innovators such as Samsung Business Communications offers users the ability to unchain from their desks without losing productivity, maintaining vital access to enterprise applications while on the go.
By pairing solutions businesses can realize benefits ranging from the ability to create a local presence by altering the area code of an out-of-state employee, to enabling face-to-face communication with mobile HD video conferencing, to allowing desk phones to ring simultaneously with an employee’s mobile device.
Do you need a solution to help unify desktop and mobile communications while maintaining your employees’ productivity? Contact me to learn how we’ve done this and much more with other clients who wanted to stay ahead in their industry.
Image Source : Associations Now